Way number one, offer your services for free. You see when you are just getting started and when you are brand new and you don’t have a lot of credibility, what you need is not just a gig or pay gig. What you need is actually proof. What you need is proof that you could do good work. What you need is proof that you could take to potential clients and say, hey, here’s my portfolio. Here’s what I’ve done.
Here are some of the results you could expect from me. If you don’t have that, what you need to do in the beginning is just to get some gigs, so to prove your worth, to build up that case. Then for other gigs in the future you could charge, but you need to build that track record asap. So offer the work for free. You need to get some results for some people first. No good to say, hey, I’m the best in the world at this. I’m so good with what I do. Nobody cares. People need to see a track record first. So offer your services in exchange of testimonials, in exchange of referrals, just for a short period of time. Build a case, collect and accumulate that proof first.
Way number two, joint venture with other people. So figure in your marketplace who already has access to the customers that you want. They’ve already spent a time and money accumulating that customer base. How could you convince them to do a joint venture with you that you could market to their customer base? How could you do that? You can offer them money. You can offer them commission or maybe even an exchange of service where you provide a service for them. In exchange, they will let you and allow you to market to their lists. This way, you reduce the amount of risk that you have to take and you don’t need to spend any money. Joint venture, one of my favorite strategies in marketing.
Way Number three, content marketing. No different than what I am doing here. You could create content. It could be a blog, it could be a podcast, it could be a video. When you cannot spend money, you have to spend time. You have to invest the time to create the content out in the marketplace. In the beginning, you need volume. You need a lot of quantity to cut through the noise in the marketplace. And knowing that it is a long game, it is a slower game, but if you get started today, you would get better at it. You will be more efficient. And before you know it, you could crank out content just like that. So way number three, content marketing.
Way number four, be a guest on other people’s platform. Be a guest on other people’s blog posts. Be a guest on other people’s podcasts. Now, in order to do this, you got to be good at what you do. Doesn’t mean you got to be famous, but you got to be good at what you do. You got to bring something unique to the table that they would want to give you that stage time, they want to give you that media time. You have to be good at what you do, but there’s also a very good way because they’ve already built up a lot of trust with their audience and if you could add value to that audience and you say, hey, you know what? I have some expertise that I could bring to the table. Ask me questions, interview me. What can I do for you? Write an article. That’s another way for you to tap into other people’s audience.
Way number five, send out a pitch video. This is a technique that I teach my students. Now, you’ve got to listen very carefully because otherwise, you will be spamming people. First you have to identify who are your ideal clients. So you create that list first. It could be 30, 50 people. You find out who they are, you find out what they need, you find out what problems you could solve for them and you have to make each video custom. And you shoot a little three, four minute video addressing to that potential prospect. And you just send it to them.
That’s it. You just send it to them, not to pitch your services. You offer them something worth of value upfront. This actually works extremely well because you stand out, you let the prospect hear you, feel you. They can see your facial expression. And if you’re not pitching, just adding value, you could make that initial contact, and from there, you establish the relationship. They may not do business with you right now, but you have made that connection or they might refer someone to you.
So those are the five ways you can market yourself or your business with no money. One of the most important things that you have to do if you never want to chase clients again, is to accumulate what I call social capital. In my book, “Unlock It”, I go much more in depth on exactly what is social capital and how do you accumulate social capital so you never ever have to chase clients again. If you want to get a free copy of my book “Unlock It”, click on the link below and get your free copy today. All you have to do is take care of the shipping. So get your copy today.