As Apple prepares to release its results for the second quarter of fiscal 2021 next week, a new report from Consumer Intelligence Research Partners finds that iPhone 12 models accounted for 61% of US iPhone sales in the quarter.
According to the analysis, of all the iPhone 12 models, the iPhone 12 was the best-selling, followed by the 12 Pro Max, 12 Pro, and 12 mini. The iPhone 11 had the largest single model share, at 24%.
In fact, the iPhone 12 mini was the lowest-selling iPhone of the quarter, with the SE and XR outperforming it.
“In the full first quarter of availability, we are now seeing how consumers prefer the full-size iPhone 12 and 12 Pro models and the legacy iPhone 11, avoiding the iPhone mini and SE,” said Josh Lowitz, partner and co-founder of CIRP.
Lowitz also notes that during the year the iPhone 12 Pro Max improved second quarter sales compared to the iPhone 11 Pro Max:
“The iPhone 12 models, including the base, Pro and Pro Max models, all garnered a decent share, divided relatively evenly among themselves, including the more expensive ones. 12 Pro Max with 20% of sales. This improved the performance of iPhone 11 Pro Max models a year ago, when they accounted for 13% of sales.. “
Regarding the weighted average retail price in the United States (S-WARP), Apple recorded a decrease from the quarter of $ 873 of December 2020. In the second quarter of 2021, Apple had a US-WARP of $ 847. , but compared to Q2 2020, it had an improvement as the iPhone 11 lineup was $ 795.
“Comparisons to the December 2020 quarter are tough, with COVID-19, holiday sales, and the mix of old and new models introduced during this quarter. The decrease reflects the return to the year-old iPhone 11 and the residual popularity of the older iPhone XR. This decline was mitigated by the continued strength of the more expensive iPhone 12 models and the price increase of $ 100 for the core 12, contributing to the increase in US-WARP compared to last year’s quarter. . “
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