During Apple’s second quarter fiscal 2021 earnings call, the CEO of the company revealed that of all iPhone models released in 2020, the iPhone 12 is the most popular. At the same time, Tim Cook pointed out that sales of Pro models were also “very strong”.
When asked about the iPhone cycle, Tim Cook confirmed that the regular iPhone 12 was the most successful model in the entire iPhone 12 family. The CEO of Apple later said that the iPhone 12 Pro and the iPhone 12 Pro Max had also seen strong sales, but not in the first place.
Interestingly, Cook didn’t mention anything specific about mini iPhone 12 sales. Analysts suggest Apple struggled to sell the smaller 5.4-inch iPhone model, which that 5% of total iPhone 12 sales in the United States in January.
Here’s what Tim Cook said on the call:
The iPhone 12 is the most popular, but we’ve seen some really strong sales from the Pro part of the family as well. So the income you see is a function of the unit growth and the income per unit growth.
Cook was also asked how the iPhone cycle has changed from previous cycles, but Apple’s CEO said the company “doesn’t plan for the future except for our own internal use.”
Apple reported revenue of $ 89.6 billion and profit of $ 23.6 billion for the second quarter of fiscal 2021, covering the months of January, February and March. This compares to the company’s revenues of $ 58.3 billion and profit of $ 11.25 billion for the same quarter last year.
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